Holiday sales are forecast to rise only 4 percent this year but still
reach a whopping $474.5 billion, according to the National Retail Federation.
That’s an average of nearly $1,600 for every man, woman and child in
the U.S.
A study by America’s Research Group found that issues surrounding
the housing and mortgage industries, and the credit crunch, have consumers
on edge. Nearly 72 percent reported feeling pressure from debts, almost
23 percent more than last year.
Another national survey by Leo J. Shapiro and Associates found that
18 percent of consumers plan to spend more this year than last, 35
percent plan to spend the same as last year, and 45 percent plan to
spend less.
If you are in that 45 percent majority – or if you’re simply looking
for a return to sanity in your seasonal spending habits – we offer
our top tips to help manage holiday spending:
1
Make a holiday-spending budget.
And stick to it. Include all the costs you might incur during the holiday season:
gifts, decorations, travel, greeting cards and postage, entertaining, special
clothing, etc. We often overlook the “associated” costs of the holidays and
focus only on gift-giving. However, when you consider all the costs incurred,
the total can be staggering.
2
Don’t shop at the last minute.
Waiting until the last minute to shop encourages impulse buying and haphazard
tracking of your spending. Both of those can bust a budget in short order.
More than 40 percent of Americans start their holiday shopping before Halloween,
according to a survey by the National Federation of Businesses. Another 37
percent start in November. The rest are evenly split between the first two
weeks and last two weeks of December. If you’re in either of those last two
groups, try to get an earlier start this year.
3
Use cash instead of credit.
If at all possible, avoid paying with your credit cards when making holiday purchases.
A dreaded “debt hangover” from rampant holiday credit card spending is a
bad way to start a new year. Instead, keep to your budget and use your debit
card for holiday spending. Not only is it easier and safer than carrying
around a wad of cash, in many cases your debit card offers purchase protection
and reward points just like a credit card.
4
Be smart if you must use credit.
Not everyone has the luxury of using cash for holiday spending. If you must use
credit, though, be smart about it. First – if you know you won’t be able
to pay off the balance immediately – know which of your credit cards has
the lowest interest rate, and use that one. In no case, however, should you
purchase more than you can pay off in a couple of months. It’s also a good
idea to use one card exclusively for all your holiday purchases. Doing so
will make it easier to track your spending.
5
Save throughout the year for the holidays.
Whether it’s a traditional Christmas Club account or simply funding your regular
savings account a set amount each month for the holidays, socking away your
funds throughout the year will help you avoid scrambling for money when you
need it. And, again, using cash instead of credit will likely save you money
in interest charges and make your new year debt hangover-free.
6
Set spending limits, draw names, etc.
Many people find themselves locked into the habit of buying expensive gifts for
several relatives and friends each year – often spending far more than they
can afford. Instead of continuing to dig a money hole each holiday season,
why not get together with family members and friends and establish a reasonable
spending limit on gifts? Or, better yet, draw names so that each person only
has to buy one gift for one other person in the group – and set a limit on
that gift.
7
Consider giving homemade gifts, or services.
Most of us cringe at the thought of receiving yet another ugly necktie or bottle
of cheap perfume. Instead of giving a store-bought gift that may be of little
use to someone, think creatively about giving a homemade gift, or a “coupon”
for a much-needed service. Most parents would love such a coupon for a couple
hours of babysitting, or a dinner out with friends. And who doesn’t love
to receive a homemade pie or cake – or even a smoked turkey – during the
holidays? Use your imagination, and you’ll probably end up saving money while
making your gift recipients happier.
8
Keep your perspective on what the holidays are about.
Our culture has become so consumer-crazed in recent years that many of us have
lost sight of what is most important, and most meaningful, during the holidays.
Work hard to maintain your perspective on the true meaning, and the true
gifts, of the holiday season. Instead of focusing on consumption, we could
all benefit from a renewed focus on the joys of spending time with family
and friends, and of celebrating our religious beliefs.